How a Solo Founder Should Price Their SaaS (Without Benchmarks)
Ask a solo founder how they set their price, and most will admit they didn’t. They picked a number that felt defensible, rounded it to something clean, and moved on to the part they actually enjoy. Pricing is the chore nobody wants to do — and it’s the single highest-leverage dial a one-person company has. Here’s the thing the “raise your prices” advice never explains: for a solo founder, the number matters less than the model. Whether you charge $9 or $29 a month is a rounding decision. Whether you charge recurring at all — versus a one-time license, versus per-seat, versus usage — is a strategic one. And the data is finally clear on which direction wins. ...