Don't Build Your Distribution on Rented Land: The AI Search Lesson
There’s a story every solo founder gets told somewhere along the way: go where the buyers already are. Post where the community gathers. Build your audience on the platform that’s already huge, because that’s where the traffic is. It’s good advice — right up until the platform changes the rules on you overnight. That’s exactly what happened to Reddit in August 2026, and if you’re building a one-person business today, the episode is worth understanding not for the temporary headline, but for the permanent lesson hiding underneath it. ...